Campus 19 Digital Campaign Design
This project involved developing a digital advertising campaign for Campus 19, a coding education initiative in Brussels. The challenge was to create French-language display ads that would effectively communicate the program's unique value proposition to potential students while maintaining visual impact across various digital platforms.
The design solution pairs isometric tech illustrations with bold, assertive typography to catch attention in crowded digital spaces. The messaging 'Deviens un.e expert.e en programmation' (Become a Programming Expert) directly addresses the aspirational goals of potential students, while the supporting text 'Gratuitment•sans pre-requis' (Free•No Prerequisites) removes common barriers to entry. The deep purple backdrop creates a tech-focused atmosphere while ensuring strong contrast for text legibility.
Key strategic elements included:
- Direct, action-oriented copywriting that speaks to career transformation
- High-contrast color palette optimised for digital display advertising
- Clear hierarchy of information emphasising the program's key benefits
- Consistent brand presence through Campus 19's distinctive logo placement
- Call-to-action button ('Comment?') that invites immediate engagement
The final design achieves a balance between professional credibility and accessibility, positioning Campus19 as an achievable pathway to tech expertise.
