YWCA Canberra Great Ydeas Logo Redesign
I was tasked with reimagining the visual identity for YWCA Canberra's Great Ydeas Small Grants program, transforming their existing logo into a more contemporary and engaging design. The project required careful consideration of multiple objectives: maintaining brand consistency through YWCA Canberra's color palette, capturing the essence of innovation through the 'lightbulb moment' concept, and creating a mark that feels both professional and approachable.
The final design solution elegantly integrates typography and symbolism, with the lightbulb form emerging organically from playful letterforms. By eliminating the literal lightbulb icon and instead incorporating its essence into the typography itself, the new logo achieves a more sophisticated and memorable presence. The dynamic composition and strategic use of YWCA's signature pink and navy color palette helps position Great Ydeas as a forward-thinking grants program while maintaining its connection to the parent organisation.
This transformation represents a significant evolution from the previous design, delivering a more cohesive and versatile mark that works effectively across various applications while better reflecting the program's mission of supporting innovative community initiatives.
